Agile Coach vs Scrum Master

Agile Coaches are for those teams who want to improve and adopt new agile ways of working and more progressive mindsets, but have decided not to use Scrum (for whatever reason).

Scrum Masters have a first class place in teams who have decided to follow and use Scrum, and defined in the Scrum Guide.

Scrum Masters don’t have a place in a team that doesn’t use Scrum.

Sounds simple, doesn’t it?

Beware of being hired as a “Scrum Master” into a team / organisation / client where Scrum is not being used, has been discounted, is not known about (believe me, this actually happens). Usually this is a big red flag, an indication of a possible agile anti-pattern and team dysfunction.

Don’t become their next Scrum Master scapegoat.

Frank Ray

Did you know successful projects depend upon healthy relationships between the people involved? Trust, honesty and openness are required so that problems and issues can be frankly discussed and nipped in the bud. This is how we conduct business at Frank Ray & Associates, a software engineering consultancy I founded. You can also reach me directly at

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