Agile Coach vs Scrum Master

Agile Coaches are for those teams who want to improve and adopt new agile ways of working and more progressive mindsets, but have decided not to use Scrum (for whatever reason).

Scrum Masters have a first-class place in teams who have decided to follow and use Scrum, as defined in the Scrum Guide.

Scrum Masters don’t have a place in a team that doesn’t use Scrum.

Sounds simple, doesn’t it?

Beware of being hired as a “Scrum Master” into a team where Scrum is not being used, has been discounted, or is not known about (believe me, this actually happens).

Usually, this is a red flag that something is out of place in the team setup.


Frank Ray Consulting. Software requirements for agile development teams, particularly remote, outsourced and offshore development teams working in financial services.

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