Own your words

In 2012, Scott Hanselman (you know who that is, right?) wrote a post encouraging every developer to have a blog, and furthermore, to own their own blog so their words remained free and out of the grips of ‘increasingly closed and walled gardens’.

I heeded his advice and spent hundreds of hours writing my own blog. Which I thoroughly enjoyed doing. However, 10 years later and for various reasons, I closed down the blog and selected the very best handful of articles to keep as a bit of a showcase. I created a Medium account and uploaded them there, thinking nothing much of it.

What happened next I simply could not believe.

In the first week, one single article got more views than my entire blog had received in the previous 10 years. Let that sink in a bit.

And so, my question to Scott Hanselman is, given the massive changes to content production/distribution and search engine ranking algorithms (which seem to me to penalise the self-hosted blogger) since 2012, would you still offer the same advice today?

And if not, what would you now suggest?

Frank Ray Consulting. Software requirements for agile development teams, particularly remote, outsourced and offshore development teams working in financial services.

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